Project Description: Website Redesign & Build for Hillock Connections
Client: Hillock Connections
Project Type: Website Redesign & Development
Services Provided: Web Design, UX Design, Web Development, CMS Integration
Overview
Hillock Connections, a Toronto-based firm that empowers CPG brands with strategic market entry, consulting, and retail partner brokering, engaged NAV Branding to enhance their digital presence and effectively showcase their comprehensive services. The redesigned site needed to reflect their expertise, streamline communication with prospective clients, and reinforce partnerships with major Canadian retailers and service providers.
Challenges Identified
Fragmented Service Communication: Service offerings such as consulting, brokering, co-packing, and marketing support were presented in a disjointed format, hindering clarity and user engagement.
Static Visual Identity: The previous site lacked visual hierarchy and brand authority, creating a mismatch with Hillock’s professional stature in the CPG industry.
Low Conversion Flow: There was no effective lead-capture path—missing opportunities for custom quote requests and business inquiries.
Content Management Barriers: Updates were slow due to a dated CMS; the team needed a tool to manage content flexibly and swiftly.
Key Enhancements & Outcomes
• Streamlined UX & Information Architecture
We reorganized the site structure to highlight core offerings—Consulting & Networking, Sales & Brokering, Co-Pack & Private Label, and Marketing & Packaging Services—each with intuitive navigation and clearly defined benefits. This ensures visitors can easily find and understand services.
• Professional Visual Design
A polished, modern aesthetic was implemented—clean layouts, strategic use of high‑quality imagery, and consistent branding elements. The design now aligns with Hillock’s position as a trusted advisor in retail strategy and CPG growth.
• Lead-Centric Conversion Tools
A prominent “Request a Custom Quote” CTA was introduced site-wide. Contact forms were strategically placed within service pages to guide visitors toward conversion, improving outreach and lead-generation effectiveness.
• Responsive & Accessible Development
The site is fully responsive across devices and optimized for performance and accessibility—ensuring seamless browsing for prospective clients and partners on any platform.
• Enhanced CMS Integration
We integrated a modern CMS that empowers the Hillock team to easily update service descriptions, partner listings, and news, ensuring content remains relevant and dynamic.
• Credibility via Partner Showcase
A visually striking Partners page was built featuring logos and descriptions of leading Canadian retailers (Sobeys, Loblaws, Metro) and service specialists. This reinforced Hillock’s trusted industry network and enhanced brand legitimacy.
Client Feedback & Impact
Hillock Connections praised the new website for its clarity, professionalism, and lead-focused functionality. Shortly after launch, the firm reported:
Improved client engagement, with easier navigation across service offerings
Increased quote requests, driven by the prominent CTA and streamlined forms
Efficient content updates, empowering internal users to maintain momentum
At NAV Branding, we understand the importance of aligning digital presence with strategic business goals. By combining clean UX, bold visual storytelling, and intelligent development, we delivered a website that positions Hillock Connections as a thought leader and go-to partner in the CPG and retail landscape.
Technologies: Modern CMS, responsive frameworks
Live Site: hillockconnections.com — refreshed and ready to support next-level growth.