Project Description: Shopify Redesign & Store Update for Chard Grill
Client: Char’d Grill
Project Type: Shopify Redesign & Store Update
Services Provided: Shopify Theme Customization, UX/UI Design, Product Page Optimization, Conversion Rate Optimization (CRO), Content Updates, Mobile Optimization, SEO Foundations
Overview
NAV Branding partnered with Char’d Grill to redesign and modernize their Shopify storefront, transforming it into a cleaner, faster, and more conversion-focused shopping experience. The goal was to elevate the brand’s online presence, improve product discoverability, and streamline the purchase flow—from landing on the homepage to completing checkout. The update strengthened the store’s visual identity, improved mobile usability, and optimized key pages to increase trust and drive sales.
Issues Identified
Inconsistent Visual Branding: The existing storefront lacked cohesion in typography, spacing, and product presentation—reducing perceived product quality and brand trust.
Weak Product Discovery: Navigation and collections did not guide users effectively, making it harder to browse categories and quickly find best sellers.
Under-Optimized Product Pages: Product pages lacked a clear hierarchy (benefits, specs, shipping info, guarantees), creating friction and uncertainty before purchase.
Mobile Conversion Friction: Critical actions (Add to Cart, variant selection, checkout) weren’t prioritized for mobile shoppers, who make up a large share of traffic.
Limited Trust Builders: Key conversion drivers—reviews, FAQs, shipping/returns clarity, and guarantees—needed stronger placement and consistency.
Key Outcomes
Modernized Shopify UI: NAV introduced a polished design system—improved typography, spacing, and consistent visual components—so the site feels premium, appetizing, and trustworthy.
Improved Navigation & Collections: Collections were reorganized for clarity with better menu structure, “Shop by Category” pathways, and featured best sellers to reduce browsing time.
Conversion-Focused Product Pages: Product pages were rebuilt with a more precise flow:
Strong product title + benefit-led intro
Clear pricing/variants
Prominent Add to Cart and sticky CTA (mobile)
Key highlights (ingredients/materials/specs)
Shipping/returns + warranty/guarantee blocks
Reviews, FAQs, and cross-sells (“Pairs well with…”)
Mobile-First Enhancements: Larger tap targets, improved image galleries, simplified variant selectors, and faster “Add to Cart” interactions improved the mobile shopping experience.
Trust & Credibility Layer: We added/optimized trust signals throughout the journey—reviews, secure checkout messaging, shipping clarity, and brand story elements—to reduce hesitation.
SEO & Performance Foundations: Metadata structure, heading hierarchy, image compression guidance, and collection/page descriptions were optimized for better discoverability and load speed.
Operational Updates: Backend Shopify settings and content were cleaned up to support easier product uploads, consistent imagery, and faster merchandising updates.
Deliverables
Shopify theme redesign + customization (homepage, collection, product, cart)
Updated navigation and collection architecture
Product page template system (reusable across SKU types)
Trust modules: reviews, FAQs, shipping/returns, guarantees
Mobile UX improvements (sticky ATC, simplified variants, better galleries)
SEO baseline setup (titles/meta templates, headings, alt text rules)
Content polish: brand messaging, microcopy, and CTA language
Impact
Chard Grill’s updated Shopify store now delivers a stronger first impression, clearer shopping pathways, and a smoother purchase experience—especially on mobile. The redesign improved product clarity and reduced purchase hesitation, positioning the brand to increase add-to-cart rates, improve conversion, and scale marketing campaigns with a more trustworthy storefront.
At NAV Branding, we approach Shopify redesigns as revenue systems—not just visual refreshes. This update for Char’d Grill created a cleaner, faster, and more conversion-ready store built to turn interest into confident purchases.