Project Description: Brochure Design for the Canadian Youth Sports Foundation
Client: Canadian Youth Sports Foundation (CYSF)
Project Type: Brochure Design
Services Provided: Graphic Design, Print Design, Content Layout
Overview
NAV Branding partnered with the Canadian Youth Sports Foundation (CYSF) to create a tri‑fold brochure that clearly communicates the Foundation’s mission, programs, and value to parents, school and program staff, and community partners. Drawing from the content on www.canadianyouthsports.org, the brochure was designed to be both informative and visually engaging, ensuring that stakeholders instantly grasp the breadth of CYSF’s offerings—from the Canadian Youth Soccer Academy to the Canadian Youth Basketball Club—and understand how to get involved or support youth sports initiatives.
Issues Identified
Lack of Professional Print Collateral: CYSF did not have a cohesive printed piece to distribute at school meetings, community events, or fundraising drives, limiting their reach.
Overwhelming Information Delivery: The website content, while comprehensive, risked feeling dense when translated directly to print; key messages needed to be distilled for quick reading.
Inconsistent Visual Hierarchy: Without a structured layout, program highlights and calls to action could get lost, reducing the brochure’s effectiveness in driving inquiries and registrations.
Key Outcomes
Clean, Organized Layout: NAV Branding structured the brochure into clear panels—About CYSF, Our Programs, Benefits for Youth, and Get Involved—allowing readers to quickly find relevant information.
On‑Brand Visuals & Typography: We employed the CYSF color palette (red, white, and neutral tones) and bold, legible typography, embedding a maple‑leaf motif and dynamic sports imagery to reinforce national pride and athletic energy.
Concise, Engaging Copy: Website copy was rewritten into snappy headlines, bullet‑point benefits, and short program descriptions, making the brochure easy to scan and understand at a glance.
Compelling Calls to Action: Prominent CTAs—such as “Register Today”, “Sponsor a Team”, and “Learn More Online”—were placed strategically, supported by QR codes linking back to the website for seamless digital follow‑through.
High‑Quality Print Production: The final brochure was prepared for offset printing on durable, matte‑finish cardstock, ensuring a premium tactile experience that reflects the Foundation’s commitment to quality.
Client Feedback & Impact
The team at CYSF praised the brochure for its clarity, vibrancy, and professionalism, noting that it became an invaluable asset at school board presentations and community outreach events. Following distribution, CYSF reported a 30% increase in website traffic from QR code scans and received positive comments from parents and program coordinators about the brochure’s approachable design and clear messaging.
At NAV Branding, we believe that effective print collateral bridges the gap between digital content and real‑world engagement. We’re proud to have delivered a brochure that not only reinforces the Canadian Youth Sports Foundation’s brand identity but also inspires action to support and grow youth sports across Canada.