Project Description: Squarespace Website Build for DGLP Build
Client: DGLP Build
Project Type: New Website Build (Squarespace)
Services Provided: Web Design, UX Design, Squarespace Development, Content Structure, SEO Foundations, Mobile Optimization
Overview
NAV Branding partnered with DGLP Build to design and build a brand-new Squarespace website that positions the company as a professional, reliable contractor and makes it easy for potential clients to understand services, view work, and request a quote. The goal was to create a clean, modern site that communicates craftsmanship and trust while converting visitors into qualified leads—especially from mobile users searching for local construction and renovation services.
Issues Identified
No Strong Digital Home Base: DGLP Build needed a polished website to establish credibility and compete in a market where trust and first impressions matter.
Unclear Service Presentation: The company’s offerings needed to be structured in a way that’s easy to scan—what they do, who it’s for, and how to get started.
Limited Portfolio Visibility: Past work and capabilities weren’t being showcased in a way that supported confident decision-making for new clients.
Lead Generation Friction: There wasn’t a simple, consistent path for visitors to request a quote or book a consultation.
Mobile Experience Priority: Most contractor searches happen on mobile; the site needed to load fast, read clearly, and make contacting the business effortless.
Key Outcomes
Modern, Trust-Building Design: NAV Branding created a clean visual system with strong typography, structured spacing, and confident layouts that reflect quality workmanship and professionalism.
Clear Site Architecture: We built an intuitive navigation structure centered around the pages that matter most:
Home (value proposition + CTA)
Services (organized by category with scannable summaries)
Our Work (portfolio/gallery with project highlights)
About (credibility, story, process)
Contact / Request a Quote (fast conversion)
Lead-Focused CTAs Everywhere: “Request a Quote” and “Book a Consultation” prompts were placed strategically across service pages and portfolio sections to turn browsing into action.
Portfolio That Sells: Work samples were presented with clean galleries and short captions (scope, location, outcome) to help visitors quickly understand quality and capabilities.
Mobile-First Build: Optimized layouts for mobile with clickable phone/email, short-form quote request, and streamlined page sections to reduce scrolling fatigue.
SEO Foundations Installed: Squarespace SEO best practices were implemented: page titles, meta descriptions, heading structure, image alt text, and clean URLs to support local search visibility.
Easy-to-Manage Squarespace System: The site was built with reusable sections and clear editing patterns so the DGLP Build team can update galleries, add projects, and adjust services without developer support.
Deliverables
Full Squarespace website build (responsive across all devices)
Custom page layouts for Home, Services, Portfolio, About, Contact
Quote request/contact form + lead capture CTA system
Image optimization guidance + upload structure for new projects
SEO setup (titles/meta templates, alt text rules, URL cleanup)
Handover + training for Squarespace content updates
Impact
The new Squarespace website gave DGLP Build a professional digital foundation designed to win trust quickly and generate inbound leads. With clear service positioning, a stronger portfolio presentation, and conversion-focused CTAs, the site now functions as a 24/7 sales tool—helping the company attract better clients and make quoting faster and easier.
At NAV Branding, we build Squarespace websites that are clean, strategic, and easy to run—so businesses like DGLP Build can look established, earn trust, and convert traffic into real jobs.