Project Description: Website Build for Logica Softworks

Client: Logica Softworks
Project Type: Website Build
Services Provided: Web Design, UX Design, Web Development, CMS Integration

Overview

NAV Branding partnered with Logica Softworks, a Toronto-based provider of custom software, data solutions, and training, to craft a dynamic new website that clearly communicates their full suite of services and positions them as strategic partners in growth. From their flagship “Software + Data + Training” promise to in‑depth case studies and insights, the site was built to guide entrepreneurs and teams toward the right solutions—whether that’s a custom CRM, a mobile app, or a data visualization dashboard.

Issues Identified

• Fragmented Service Presentation: Logica’s offerings (Web Apps, Mobile Apps, Desktop Apps, Business Intelligence, Training) were scattered across multiple channels, making it hard for visitors to grasp their end‑to‑end capabilities.

• Unstructured User Journey: Without a clear information hierarchy or intuitive navigation, prospective clients struggled to find the right solution or initiate contact.

• Lack of Lead‑Capture Pathways: Key CTAs—like “Book a Discovery Call”—were buried; the site did not effectively convert traffic into qualified inquiries.

• Static Content Management: Updating service details, case studies, or team insights required developer involvement, slowing down marketing agility.

Key Outcomes

• Streamlined Information Architecture: We reorganized content under clear solution pillars—Software Development, Data & BI, Training—with anchor links and contextual CTAs to guide users seamlessly from awareness to discovery call.

• Engaging Visual Design: Utilizing Logica’s brand palette, we implemented a modern, code‑inspired aesthetic—crisp hero imagery, consistent iconography, and modular layouts—that communicates technical expertise without overwhelming non‑technical stakeholders.

• Conversion‑Focused CTAs: Persistent “Book a Discovery Call” buttons were strategically placed throughout service pages, case studies, and the blog, resulting in a 40% uplift in form submissions within the first month post‑launch.

• Responsive & Accessible Build: The new site delivers pixel‑perfect experiences across desktops, tablets, and smartphones, with WCAG‑informed color contrast and navigational consistency for inclusive access.

• Empowered Content Management: We integrated a user‑friendly CMS that allows Logica’s team to update service descriptions, publish new case studies, and share insights without developer support—accelerating their content marketing cadence.

• Credibility Through Case Studies: A dedicated “Case Studies” section showcases real‑world success stories with concise problem‑solution‑impact narratives, reinforcing Logica’s role as a results‑driven partner.

Client Feedback & Impact

Logica Softworks reported that the new website not only elevated their professional image but also streamlined lead generation—discovery calls increased by 35% and average session duration rose by 50%. Their marketing team now publishes updates in minutes, ensuring the brand stays current and top‑of‑mind with prospective clients.

At NAV Branding, we believe a website should be both a strategic sales tool and a living brand asset. By combining thoughtful UX, bold visual storytelling, and robust development, we delivered a platform that powers Logica Softworks’ mission to build momentum for businesses through software, data, and training.